On 17 November we put design and sustainability on the agenda. The future is about taking responsibility – using both head and heart to make business decisions. At this seminar you will be inspired by some of the world’s top forward thinkers who know how to turn ideology into responsible and profitable business.
Is it possible to do everything right? Setting the bar high and working long term is essential to reach the top. Using design is important in a holistic perspective to come up with better solutions that make businesses, the environment and people prosper.
No other country in the world can top Norway’s sales on sports equipment and clothing per capita. Norwegian consumers are becoming more and more aware of the environmental challenges and fair trade. Norwegian brands have substantial market shares both in Norway and abroad, and many startups are following. Retailers manage both national and international brands. One thing they all have in common is the desire to create great nature and outdoor experiences. There are many reasons why the Norwegian industry can be a role model for sustainability, but this position is only earned through continuous hard work.
On 17 November we welcome the design, sports and outdoor industry to join forces and find solutions to future challenges for business, society and the environment. Everyone else with an interest in design, sustainability and innovation are of course welcome too!
The seminar will be held in English, and the program will be updated leading up to the event.
09.00 – 13.00
Knut Bang & Jannicke Hølen, Senior Advisors, DOGA Norwegian Centre for Design and Architecture & Kjersti Kviseth, Lifecycler, 2025 Design
Let my people go surfing – design principles for the best ride!
Rick Ridgeway, VP Environmental Affairs, Patagonia
Maximum experience. Minimum impact. More fun.
Eva Karlsson, CEO, Houdini Sportswear
Walking the talk – when theory and practice meet
Mario Schlegel, Head of Design & Oliver Korden, Head of Footwear Division, VAUDE
Global goals, big breakthroughs and parachuting cats
Alan AtKisson, Founder & CEO, AtKisson Group / 17goals.org
Long life and happiness
Kjersti Kviseth, Product Designer & Lifecycler, 2025 Design
Carbon & wood & love
Endre Hals, Founder & Industrial Designer, Evi Skis
13.00 – 14.00 Lunch the Nor vegan way
14.00 – 18.00
Since 1929: Stretching towards quality, function, design & sustainability
Brad Boren, Director Innovation & Sustainability, Norrøna
Design-driven innovation for wearable technology
Anne Prahl, Research, Trend and Design Consultant, Concept +Design
Design for minimum footprints – snowshoe innovations made in Norway
Christian Brunsvig, Co-Founder/CEO & Ketil Winther Løkke, Co-Founder/Brand Director, Fimbulvetr
Sport & Outdoor – a business network for solving wicked problems
Simen Knudsen, Business Architect, Æra Strategic Innovation
Adventurer of the Year
Tormod Granheim, ambassador Bergans and Protect Our Winters
Dialogue with speakers on wicked problems relevant to you and your organisation
Beer & snacks
The event follows last year’s Forward Thinking event. See videos here
For more information or press enquiries, please contact Jannicke Hølen, Head of Design Program, on +47 905 629 09 or email@example.com
Do you need a hotel in Oslo? We can recommend PS:hotell at Vulkan, Oslo's most innovative learning venue and a 4 minute walk from DOGA/Jakob Church.